strategist & negotiator

helping you achieve your ambitions

Strategy is achieving your ambitions as stuff outside your control tries to stop you.

It’s essential to success, but it’s often misunderstood and poorly practised.

This is where I can help.

As chief strategist for Rhia Health, I’ve overseen the creation of two brands and several products, negotiated with distributors and stakeholders around the world, and brokered partnerships with large corporations.

I want to help your organisation achieve its full potential:


strategic “therapist”

understanding your challenges and providing guidance

CEOs, founders, and C-Suite executives deal with intense pressure everyday.

As a strategic “therapist”, I act as a confidential sounding board.

This helps my clients clarify their vision and their priorities.

  • I assist clients in aligning their personal vision with their organization's mission.

    I facilitate discussions to ensure leadership goals are in sync with company objectives.

    And I provide tools for maintaining alignment during periods of change.

  • I provide personalized sessions for CEOs and C-Suite executives.

    I help them clarify their personal and professional goals.

    I enhance their decision-making skills through advice and insights.

  • I address the pressures and stresses faced by top executives.

    I develop tailored strategies for resilience and work-life balance.

    I foster a supportive environment for discussing and managing executive stress.

Aaron’s guidance helped me clarify my goals, manage stress, as well as navigate complex challenges with confidence.
— c-suite client

strategy summits

bringing together decision-makers and driving through projects

It’s easy to believe that everyone within an organization is on the same page.

My summits bring together leadership teams to ensure that they are.

I act as a mediator - facilitating discussion, resolving issues or bottlenecks, and making sure everyone can see the big picture.

  • I facilitate the creation of clear, measurable, and achievable strategic goals.

    I ensure alignment of individual, departmental, and organizational objectives.

    And I establish a roadmap with milestones and KPIs to track progress.

  • I gather decision-makers to expedite project implementation and overcome obstacles.

    I facilitate focused discussions to allocate resources, set timelines, and prioritize actions.

    And I drive alignment on project objectives and establish clear responsibilities to ensure swift execution.

  • I identify organizational bottlenecks hindering progress.

    I facilitate open dialogue to uncover root causes and explore potential solutions.

    And I develop actionable strategies to streamline processes, optimize resources, and eliminate barriers to success.

Aaron’s summits led to the seamless opening of our new office space. The focused discussions and alignment achieved during them were invaluable to our success.
— ceo client

strategy check

Making sure you’re on the right path

I analyze your current approach and make recommendations to refine it.

  • I assess current strategic goals and objectives.

    I identify key strengths and areas of improvement.

    I evaluate alignment with market trends and organizational vision.

  • I analyze performance metrics and KPIs.

    I benchmark them against industry standards.

    And I use insights to inform any adjustments.

  • I provide clear, prioritized improvement actions.

    I suggest practical steps for immediate impact.

    And I offer guidance on long-term strategic enhancements.

Aaron’s recommendations increased our sales and created a stronger market position for us.
— ceo client

negotiation coaching

helping you get what you want

Negotiating is an artform - one that CEOs, founders, and C-Suite executives need to be experts in.

As a coach, I assist clients in crafting strategies tailored to their goals and circumstances.

  • I offer tailored sessions designed to address your specific negotiation challenges and goals.

    I provide strategies and techniques customized to your style and situation.

    Through role-playing exercises, I help build your confidence and refine your negotiation skills.

  • I analyze your negotiation objectives, strengths, and potential obstacles.

    Together, we develop a negotiation strategy - including tactics and counter-measures.

    I guide you through effective preparation steps, and set clear objectives.

  • I train you in effective communication skills, active listening, and assertive expression.

    I teach you techniques for building rapport, managing emotions, and controlling the negotiation dynamic.

    I provide strategies for influencing and persuading counterparts while maintaining integrity and professionalism.

Aaron’s strategy helped me avoid paying out literally hundreds of thousands of pounds.
— ceo client

“blank slate” advocacy

giving you an edge in negotiations

A problem negotiating with long-term stakeholders is that they know how you operate.

This is where I step in, acting as an advocate for my clients.

As I’m new to the opposing party, they are unaware of my approach and my tactics - giving us a strategic advantage.

  • I ensure that the opposing party stays unaware of my negotiation tactics and strategies.

    By presenting myself as a "blank slate", I prevent them from discerning your approach or objectives.

    This strategic concealment gives us a significant advantage, allowing us to control the negotiation narrative and outcome.

  • I employ dynamic tactics that keep the opposing party guessing and unable to predict next moves.

    Through constant adaptation and unpredictability, I maintain the upper hand in negotiations, preempting any attempts to manipulate or undermine our position.

    This ensures that our negotiation strategy remains agile and responsive to changing circumstances

  • I review outcomes, assess performance, and identify lessons learned.

    Through debriefing sessions, I offer insights and recommendations for future negotiations based on our collective experience.

    I remain available to address any post-negotiation issues or follow-up negotiations, ensuring continuity and ongoing support.

Aaron’s involvement was a game-changer. He outmanoeuvred our competition and we got the settlement we wanted.
— c-suite client